In 2025, short-form video remains one of the most powerful content formats — and creators are cashing in. But with platforms like YouTube Shorts and TikTok battling for dominance, one question keeps popping up:
Which platform pays creators better?
Let’s break down how both platforms support their creators financially in 2025 — from ad revenue and creator funds to bonus programs and brand deals.
Creator Monetization Models: YouTube Shorts vs. TikTok
YouTube Shorts
YouTube launched its Shorts monetization program in 2023, which has evolved significantly by 2025. Here’s how creators get paid:
- Ad Revenue Sharing: YouTube shares ad revenue generated between Shorts videos. In 2025, creators earn 45% of the total revenue after music licensing costs.
- Super Thanks: Fans can tip creators directly on Shorts using this feature.
- Memberships: Creators can monetize their loyal followers via channel memberships and exclusive perks.
- Brand Deals via YouTube BrandConnect: YouTube facilitates sponsorships between brands and creators, especially for those with engaged Shorts audiences.
Estimated average earnings: $0.04 to $0.08 per 1,000 views (CPM), depending on niche and engagement.
TikTok
TikTok has made major improvements to its monetization structure with the TikTok Creator Rewards Program, which replaced the older Creator Fund. Key features include:
- Performance-Based Pay: TikTok rewards creators based on watch time, engagement, and original content quality.
- TikTok Series: Creators can post premium video content behind a paywall.
- Live Gifts & Coins: TikTok Live continues to be a major earning stream through viewer donations and virtual gifts.
- Brand Partnerships: TikTok’s Creator Marketplace helps creators connect with advertisers for sponsored content.
Estimated average earnings: $0.02 to $0.04 per 1,000 views, with additional revenue through live gifts and Series.
Other Factors That Influence Earnings
| Factor | YouTube Shorts | TikTok |
|---|---|---|
| Ad Revenue System | More structured & higher CPM | Less consistent, lower CPM |
| Brand Deals Support | Integrated via BrandConnect | Creator Marketplace available |
| Fan Tipping Options | Super Thanks | Live Gifts & Subscriptions |
| Monetization Transparency | Clearer payouts & dashboard | Less transparency in some regions |
| Long-Term Earnings Potential | Strong due to Google Ads ecosystem | Moderate, varies by niche |
Which One Pays Better in 2025?
If you’re strictly comparing earnings per 1,000 views, YouTube Shorts tends to pay more than TikTok in 2025 — especially for creators who produce consistently high-performing content and tap into multiple revenue streams like memberships and ad revenue.
However, TikTok still dominates in influencer culture, with more viral trends, brand collabs, and creative freedom — especially for creators with strong personalities and storytelling abilities.
Final Verdict
- Choose YouTube Shorts if: You want structured monetization, better ad revenue potential, and long-term growth.
- Choose TikTok if: You thrive on trends, audience engagement, and brand deals — and enjoy more freedom to experiment.
Many successful creators in 2025 actually use both platforms — maximizing exposure while diversifying income sources.
